Audi will build on its record-setting performance in the U.S. market with a new President to lead Audi of America.
Scott Keogh will assume the top leadership role for Audi brand activities across the U.S. effective immediately. Keogh comes into the job with experience of six years as Chief Marketing Officer at Audi of America. In that position, he led all product planning for the U.S. market in addition to award-winning marketing and advertising campaigns that helped Audi of America achieve record levels of consumer awareness and consideration.